National Lash Day Promotions

There are lots of great national “holidays” that seem like they are simply an excuse to promote a specific product. National Lash Day is one of those that has lots of great offers on all things related to eyelashes. Check out these offers that are available for a very limited time!

Even if you’ve missed the actual holiday, there are a handful of offers that extend beyond Feb 19th! Check below for National Lash Week deals from ULTA and other stores.

National Lash Day 2023

National Lash Day 2023


National Lash Day

National Lash Day happens each year on February 19th. Check your favorite cosmetics stores and brands for deals on lash products during this annual event.


National Lash Day 2023 Offers

No matter whether you rock a full set of glamourous falsies or simply amp up your look with a swipe of mascara, there are lots of great deals on all types of eyelash products for National Lash Day on Feb 19th!


Lash Day Offers at Department Stores

Although National Lash Day starts on February 19th, many great offers have started early. Act fast for the best selection!

  • Belk
    • Benefit: 50% off of full-size mascaras (valid 2/19/2023)
    • Bobbi Brown: 30% off of mascaras (valid 2/17/2023 – 2/19/2023)
    • Clinique: $15 mascaras (valid 2/17/2023 – 2/19/2023)
    • MAC: 20% off of eye makeup (valid 2/17/2023 – 2/19/2023)
    • PLUS… in addition to great sale prices, some of these combine with Gift with Purchase offers!
  • Bergdorf Goodman: Earn up to $1,500 in FREE promotional gift cards with purchase and promo code BGFEB (exp 2/21/2023)
  • Bloomingdale’s
    • Clinique: $15 mascaras (exp 2/19/2023)
    • Clinique: receive a FREE 7-piece gift with $35+ purchase + MORE with $55+ purchase (exp 2/20/2023)
    • Multi-Brand (almost all brands): Buy One Mascara, Get One 50% Off (ends 2/20/2023)
  • Boscov’s
    • Ardell: 30% off of lashes and accessories (exp 2/19/2023)
    • Clinique: $15 mascaras (exp 2/19/2023)
    • Elizabeth Arden: $5 off mascaras and lash primers (exp 2/19/2023)
    • Estee Lauder: $5 off mascaras and lash primers (exp 2/19/2023)
    • Estee Lauder: receive your choice of FREE gift set with $39.50+ purchase (exp 2/25/2023)
    • Rapidlash: 30% off (exp 2/19/2023)
  • Macy’s
    • Clinique: $15 mascaras (exp 2/19/2023)
    • Lancôme: Buy One Mascara Get One Free (exp 2/19/2023)
    • Multi-Brand: receive a 7-piece mascara gift with $100 beauty purchase
    • Sale specials of up to 50% off on top-selling mascaras, lashes, and serums
  • Neiman Marcus
    • Receive your choice of FREE Canvas Tote gift set with $175+ beauty purchase (exp 2/26/2023)
    • Receive an additional choice of FREE Matching Beauty Pouch set with $350+ beauty purchase (exp 2/26/2023)
    • Combine with additional Neiman Marcus Beauty Gift with Purchase offers from premium brands available while supplies last!
  • Nordstrom
    • Clinique: purchase mascara for only $15 each (exp 2/19/2023)
    • MAC: 20% off of eye makeup (exp 2/19/2023)
    • Lancôme: 25% off of mascaras (exp 2/19/2023)
    • PLUS… FREE Gifts with Purchase from top-rated brands
  • Saks Fifth Avenue
    • Benefit Cosmetics: 50% off of full-size mascaras
    • Receive your choice of 66-piece FREE gift with $175+ purchase of beauty or fragrance (exp 2/21/2023)


Lash Day Offers at Beauty Stores

Beauty retailers often have multiple offers that run for one day only. Check back frequently on National Lash Day on 2/19/2023 to learn more (the list will be updated as offers are announced).

If you missed National Lash Day on February 19th, check out the deals at Ulta for National Eyelash Week through Saturday, 2/25/2023.

  • Beauty Bay
    • 15% off of By BEAUTY BAY with code BYBB15
    • Save 10% with $75+ purchase and code SAVE10
    • Save 20% with $115+ purchase and code SAVE20
  • Beauty Brands: 40% off of select mascaras
  • bluemercury: rewards members receive 20% off of $200+ orders with code TWENTYOFF
  • Sephora
    • Benefit: 50% off select mascaras
    • Clinique: $15 mascaras
    • Fenty Beauty by Rihanna: $17 for Full Frontal Volume, Lift & Curl Mascara
    • Lancôme: 25% off of mascaras
    • Melt Cosmetics: 50% off of Supernatural Lash Mascara
    • tarte: 50% off of SEA Surfer Curl™ Volumizing Mascara
    • Urban Decay: 50% off of select mascaras
    • Wander Beauty: 25% off of Mile High Club Length and Define mascara
  • SkinStore: Get up to 30% off sitewide with code CELEBRATE (ends 2/27/2023)
  • ULTA Beauty
    • National Lash Day at Ulta – great deals for one day only!
      • Benefit: 50% off select mascaras
      • Clinique: $15 mascaras
      • MAC: 30% off of mascaras
      • NYX Professional Makeup: 30% off select new products via app (ends 2/18/2023)
      • PLUS… Receive a FREE 11-piece eyelash gift with $65+ online purchase + an additional 6-piece gift with $85+ online purchase (exp 2/19/2023)
    • National Lash Week at Ulta – get 30% off of select lash products through 2/25/2023
      • Ardell: 30% off of lashes and adhesive
      • ColourPop: 30% off of mascaras and lashes
      • Covergirl: 30% off of mascaras
      • DIME: 30% off of Eyelash Boost Serum
      • Essence: 30% off of mascaras
      • Eyelure: 30% off of entire brand
      • Glamnetic: 30% off of select products
      • Grande Cosmetics: 30% off of select products (plus free gift with $50+ purchase)
      • House of Lashes: 30% off of entire brand
      • J.CAT BEAUTY: 30% off of select lash products
      • Jane Iredale: 30% off of PureLash Lash Extender and Conditioner
      • Juvia’s Place: 30% off of lashes and lash glue
      • Kiss: 30% off of lashes and adhesive
      • L’Oréal Paris: 30% off select mascaras
      • Lancôme: 30% off of Cils Booster Lash Thickening Mascara Primer (plus free gift with $129+ purchase)
      • Lilly Lashes: 30% off of select lash products
      • MAC: 30% off of lashes (plus free gift with $50+ purchase)
      • Makeup Revolution: 30% off of select products
      • Maybelline: 30% off of Lash Sensational Collection
      • Milani: 30% off of mascaras
      • Morphe: 30% off of mascaras and lash primer
      • Pacifica: 30% off of mascaras
      • PÜR: 30% off of select last products
      • Rapidlash: 30% off of select serums (online only)
      • R.E.M. BEAUTY: 30% off of select products
      • tarte: 30% off of select products
      • ULTA Beauty Collection: 30% off of select lash products (plus free gift with purchase offer)
      • UOMA BEAUTY: 30% off of select products
      • Velour Lashes: 30% off of select lash products (plus free gift with $40+ purchase)
      • Wet N Wild: 30% off of select products
      • PLUS… many more brands with big % off discounts for Ulta’s National Lash Week


Lash Day Offers at Brand Stores

These offers are live for the 2023 National Lash Day! Find your favorites and stock up now!

  • Anastasia Beverly Hills: Receive a Free 3-piece deluxe gift with $65+ orders
  • AVON
    • 25% off of select mascaras purchased via representative online (exp 2/28/2023)
    • Free Lash Duo with $60+ orders and promo code LASHDAY23
  • Benefit: 50% off of full-size mascaras with code LASHDAY
  • Bobbi Brown Cosmetics
    • 30% off of mascara (exp 2/19/2023)
    • Receive your choice of a FREE 3-piece gift with $60+ order
  • Borghese
    • 40% off sitewide with promo code FEB2023 (exp 2/20/2023)
    • Plus receive a FREE bonus gift with $49.99+ orders
  • Ciate London: 20% off of eyes with code LASH
  • Clarins: free bonus gifts with $100+ purchase and code GLOW23
  • Clinique
    • Purchase full-price mascaras for $15 (exp 2/19/2023)
    • Receive your choice of 1 free sample for every $15 you spend (limit 6)
  • Dr Hauschka
    • Purchase the Volumizing Eye & Lash Ritual for $30 (a $60 value) through 2/20/2023
    • Purchase the Bold Eye, Lash & Brow Ritual for $50 (a $100 value) through 2/20/2023
  • Estée Lauder: free choice of bonus gifts with $45+ purchase (expires 3/3/2023)
  • eyeko: 30% off of select mascaras with code LASHDAY (exp 2/19) with code PRESIDENTSDAY (exp 2/21)
  • Grande Cosmetics
    • 30% off GrandeLASH-MD Jumbo and GrandeLINER (price reflected in cart)
    • 40% off Lash Envy AM & PM Set (price as marked)
    • Free Lash Vibes Sleep Mask with $75+ orders
    • Free shipping with $50+ orders
  • House of Lashes: 25% off sitewide + FREE Flawless Precision Scissors (ends 2/19/2023)
  • IT Cosmetics: 50% off best-selling mascaras
  • Lancome
    • 50% off of Mascara Sets (expires 2/20/2023)
    • Receive a FREE 2-piece gift (Bi-Facil 1.7 oz and Liash Idole mini mascara) with $50+ purchase
  • Lilly Lashes: 30% off with code LASHWEEK
  • Lime Crime: Buy Any 2 Eye Products and Get One FREE
  • LiveGlam: ALL LiveGlam lashes are only $5 (ends 2/19/2023)
  • KVD Beauty: receive a Free mini KVD Go Big or Go Home Mascara with a purchase from the Tattoo Liner collection
  • MAC: 20% off of eye products (ends 2/19/2023)
  • Marcelle
    • 20% off of mascaras with code MASCARA20 (expires 2/21/2023)
    • Receive a FREE SHIPPING with $65+ purchase
    • Receive a FREE 4-piece gift with $75+ purchase
  • Milk Makeup: free mini KUSH mascara on $50+ orders with code BOOM
  • Morphe: Receive a FREE set of Hollywood Hills Lashes with $50+ order (ends 2/21/2023)
  • NARS: 20% off of mascaras (exp 2/19/2023)
  • PÜR Cosmetics: Mascaras, Lashes, and Eyeliners for $10 (exp 2/19/2023)
  • RevitaLash Cosmetics: 20% off sitewide with $95+ order and promo code LASHDAY20
  • Salon Perfect
    • 30% off lashes (ends 2/20/2023)
    • 20% off of Winged Demi Lash collection (ends 2/23/2023)
  • Sigma Beauty: sale prices on False Lashes, Lash combos & Sinuosity mascara (exp 2/19/2023)
  • Studio Gear: 25% off of everything (exp 2/20/2023)
  • Thrive Causemetics: receive 15% off of your order with purchase of Lash Serum and code LASHLOVE
  • Too Faced
    • Free shipping with purchase of a full-size mascara
    • 40% off of select eyeshadow palettes
  • Wander Beauty: receive a free mini mascara trio with $75+
  • Well People: 25% off of all mascaras for National Lash Day
  • Winky Lux: get a FREE Detail Oriented Mascara with purchase of Extravalash or So Extra
  • YSL Beauty: Purchase the Lash Clash duo for $50

All offers are available while supplies last. Visit the retailer websites for the full terms and conditions of these 2023 Lash Day offers.


Lash Day Offers at Drug Stores

National Lash Day officially lasts for one day only, but many great offers last throughout the week. See retailers for details.

  • CVS
    • L’Oréal Paris: 30% off online purchases + Buy One L’Oréal Paris mascara and get credit for 2
    • Maybelline: 30% off online purchases
  • HSN
    • Benefit: 50% off of select mascaras
    • Clinique: $15 mascaras
    • Smashbox: 50% off of select mascaras
    • Too Faced: 50% off of select mascaras
  • QVC: Special sale prices available on select eye makeup must-haves
  • Walgreens
    • No7: Extra 30% off with promo code SAVE30
    • Multi-Brand: Receive 15% off of $35+ beauty and personal care orders with code GORG15


Additional 2023 National Lash Day Promotions

National Lash Day

National Lash Day

In addition to the great sales and bonus offers above, there are also other fun ways to celebrate National Lash Day!


National Lash Day Sweepstakes from Amazing Lash Studio

Enter for a chance to win FREE Lashes for a Year from Amazing Lash Studio!

  • Grand Prize winners (2) will receive a one (1) year Twice Monthly Membership Package
  • Runners Up (5) will receive a Gift Basket valued at over $100
  • Everyone who enters will receive a coupon for $20 off of their first visit!

Visit to enter for your chance to win!


National Lash Day Sweepstakes from L’Oréal Paris

Enter for your chance to win a FREE beauty product bundle for National Lash Day 2023.

  • Winner will receive a $500 Ulta gift card
  • Winner will also receive 2 free L’Oréal Paris mascaras
    • L’Oréal Paris Lash Paradise Mascara
    • L’Oréal Paris Telescopic Lift Mascara

Visit to learn more about this 2023 National Lash Day Sweepstakes and submit your entry.

Good luck!


Overlapping Presidents’ Day Sales

Bargain hunters can also take advantage of other great deals for the Presidents Day holiday. These deals on eyeglasses and accessories can help to complement your lashes perfectly!

  • Anthropologie: get up to 30% off of customer favorites
  • Eye Buy Direct: 30% off of select products with code SAVE4PREZ
    • 50% off plus Free Rx lenses with code BIG50
    • 30% off Premium Brands plus Free Rx lenses with code ICON30 (ends 2/20)
  • Kate Spade: get 30% off your order with code BLOOM (ends 2/21/2023)


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Lash Day

Lash Day


Interested in more ways to save on beauty products? Check out these articles on great offers from top-selling brands!

Have you got your list of favorites to purchase for the 2023 Lash Day? What great lash products are you stocking up on this year?

4 Responses

  1. Jeremy says:

    Ironically, I’ve encountered your website on the actual day for National Lash day. 

    Unfortunately I don’t have lashes, nor does my wife for that matter, as in, she doesn’t specifically utilize these types of products for lashes. 

    That said, i do know of a hair dresser that would appreciate all of these spots like Macy’s and AVON products that are full on showcasing some pretty awesome deals. 

    I’ll be sure to pass along this webpage to them.

  2. Lee says:

    I’m so glad to have found your article because I wasn’t aware of National Lash Day or the promotions associated with it. In my opinion, there is nothing better than finishing off your look with a good coat of mascara. It really is the polishing touch to any eye makeup application. Of course using a professional mascara product really makes the difference, as they’re all a little different. That being said, they are also expensive. So any discount I can use would be great!

    Several of the brands you’ve listed (like IT, MAC and Bobbi Brown) are my favorites. I actually need to stock up on some new MAC eye makeup and a Bobbi Brown mascara. Now that I know they’re on sale, I’ll be sure to head to the stores you’ve mentioned. Thanks for the great share!

    • Alyce says:

      Hello, Lee! I am also planning to stock up on my favorites. I especially love the deals that can be stacked — like the discount on Clinique mascaras that can be combined with Gift with Purchase offers at Bloomingdale’s!

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